- Strategize, articulate, and execute a bold, consistent, and clear vision for Hattha Bank’s digital and card business presence, ensuring superior user experience for customers, partners, and employees.
- Identify growth opportunities to build effective digital and card strategy implementation.
Oversee and expand digital and card business to ensure target achievement both financials, transactions, and service quality.
- Drive overall user acquisition and business volume strategy across retail and corporate segments in mobile, internet banking, ATM, debit card, and merchant business, including digital marketing and campaigns to drive engagement, brand awareness, and lead generation.
- Plan and build the digital ecosystem to support Hattha Bank growth, including partner integration, online strategy, and system security to enhance customer experience and benefits.
- In conjunction with business development and venture, building external relationships in support of Hattha Bank’s digital transformation.
- Advocate adoption of agile and scrum methodology for project management to achieve faster solution development for market changing needs.
- Enhance bank-wide data capability by working closely with IT and related functions to ensure the bank has proper data technology and effectively use it for analytic, decision making and customer offering.
- Lead the implementation of multiple strategic digital initiatives, tracking implementation initiatives against agreed milestones and KPIs, ensuring the overall business case is delivered.
- Work with internal and external business units to ensure enabling infrastructure, system, and applications are in place and ready for next generations, including payment gateway and open banking.
- Explore effective technology and other innovation to improve market reach and discover new solutions to better serve the bank’s clients.
- Support new products and services of the bank and ensure collaboration within all levels of the company.